HABcommunications
ES

Services · Restaurants

Restaurant marketing that fills tables

We help restaurants in Playa del Carmen and the Riviera Maya fill tables on weeknights too: a Google Business Profile that shows up when someone searches for a place to eat, direct bookings with no commission, reviews managed with craft and content that looks the way your kitchen tastes. All measured in bookings and directions to your door — not likes.

What’s included

  • 01

    Google Business Profile managed and optimized weekly

  • 02

    Direct booking system with no per-cover commission

  • 03

    Monthly content session: dish photography and video

  • 04

    Review management and replies on Google and TripAdvisor

  • 05

    Geotargeted campaigns for slow dates and hours

  • 06

    Monthly report: bookings, Maps directions and cost per booking

How we work

  1. 01

    Diagnosis

    We measure your starting point: brand searches, Google profile, booking channel mix and average ticket.

  2. 02

    Local foundation

    We fix what brings clients tomorrow: complete Google profile, updated menu, real photos and a steady review flow.

  3. 03

    Content and campaigns

    A monthly content calendar plus geotargeted campaigns for the nights you need to fill.

  4. 04

    Measurement

    One simple dashboard: direct bookings, calls, Maps directions and which channel brought them. Reviewed with you monthly.

Featured case

Cocina Marea

Signature seafood on Calle 38. It went from depending on commission platforms to a steady flow of direct bookings — without cutting prices or begging on social.

direct bookings in one quarter
3.2×
average across 612 Google reviews
4.8★
Maps directions vs. previous quarter
+41%

Read the full case

Frequently asked questions

How much does restaurant marketing cost?

Restaurant plans run from MXN $18,000 to $35,000 per month depending on scope: local presence only, or presence plus content and campaigns. Ad spend is defined separately and is never required to get started.

Do I need to post on TikTok and Instagram every day?

No. For most restaurants in the Riviera Maya, Google outweighs social: that’s where people search with an appetite and a card in hand. Social matters — with a reasonable calendar and well-made content, not daily posting out of anxiety.

Can you reduce my dependence on delivery and booking platforms?

Yes — that’s usually the core goal: moving bookings and orders to owned channels — your Google profile, your WhatsApp and your website — so you stop paying double-digit commissions for customers who already knew you.

What about negative reviews?

All of them get answered, fast and without robotic templates. We also set up a flow that consistently invites happy guests to review — the only healthy way to keep one bad night from defining your rating.

Do you work with restaurant groups or only independents?

Both. With independents we run the full marketing operation; with groups we usually embed with the in-house team to add local strategy, content and per-location measurement.

Want to fill Tuesdays too?

Tell us how many covers you have and which nights hurt. We’ll tell you what we’d do in the first quarter.