Services · B2B & Technology
B2B marketing for technology companies
We generate qualified demand for software, IT services and technology companies in Mexico: clear positioning, technical content a department head actually reads, and LinkedIn and Google campaigns aligned with sales. We measure what matters in long cycles — real MQLs, booked meetings and attributed pipeline — and report it in a dashboard that survives board questions.
What’s included
- 01
Positioning and messaging per segment and industry
- 02
Technical content: cases, comparisons and solution pages
- 03
Demand campaigns on LinkedIn Ads and Google Ads
- 04
Email nurturing sequences aligned to the sales cycle
- 05
Marketing–sales SLA: joint MQL definition and response times
- 06
MQL-to-pipeline dashboard with per-channel attribution
How we work
- 01
Diagnosis
We interview sales, customers and leadership. We map the real buying cycle and where it breaks today.
- 02
Positioning
Messages per segment: what problem you solve, for whom, and why you. No brochure-speak.
- 03
Demand engine
Technical content plus LinkedIn and Google campaigns, with per-solution landing pages and instrumented follow-up.
- 04
Alignment and measurement
An SLA with sales, monthly pipeline reviews and decisions driven by attribution — not hunches.
Featured case
Nublia
A logistics SaaS headquartered in Guadalajara. We rebuilt their demand funnel: fewer contacts, far more pipeline that sales accepts as its own.
- MQLs vs. the previous semester
- +156%
- attributed pipeline, as of August 2026
- $18.4M MXN
- acquisition cost per opportunity
- −22%
Frequently asked questions
Do you only work with technology companies?
Our B2B focus is technology: software, IT services, infrastructure and technical products. If your company sells to other businesses through long decision cycles with multiple stakeholders, the method applies — and we’ll tell you frankly if we’re not the right team.
What budget do I need for B2B marketing?
B2B programs start at MXN $55,000 per month plus media, typically from MXN $40,000 per month across LinkedIn and Google. In B2B, content weighs as much as ads, so a good share of the fee goes into producing pieces that sell on their own.
How long until the pipeline fills?
With three-to-nine-month sales cycles, the honest expectation is early signals (qualified meetings, demos) by month two or three, and mature pipeline from month six. Anyone promising B2B results in thirty days is blowing smoke.
How do you define an MQL?
Together with your sales team, in writing: company profile, contact role, a concrete intent signal and minimum behavior. That agreement (the SLA) prevents the classic fight of “marketing sends junk” versus “sales ignores the leads”.
Do you do ABM (account-based marketing)?
Yes, for target account lists defined with sales: per-account content and campaigns, landing page personalization and sequences coordinated with your reps. We recommend it when annual contract value exceeds MXN $500,000.
Does your pipeline depend on referrals?
That’s the classic sign a demand engine is missing. Let’s talk about building one without burning budget.